Monday Feb 19, 2024

E96: How to Earn Media w/ Mickie Kennedy

How does your product get noticed by the New York Times? According to Mickie Kennedy, the secret is not buying media, but earning it.
 
This week, we talk about the subtle art of press releases with expert Mickie Kennedy. Mickie helps business leaders create press releases that get noticed, and picked up, by journalists. If all goes well, this process results in leaders and their products finding a new, national audience. 
 
But, as always, not everyone makes it big. How the most successful get noticed, and how you can leverage this low-cost PR strategy for yourself, is all broken down in today’s episode. All this, plus:
  • Mickie’s started PR in the early days of bloggers breaking into AP wires. He talks about what has changed - and what he sees as enduring - in PR.
  • You don’t need to be Shakespeare to craft a decent presser. Mickie talks about the one ingredient that can make a middling press release go viral.
  • What can you expect from this strategy, and will it be right for your business? Mickie talks about who benefits, and how, from this unique form of advertising.
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