Monday Jul 10, 2023

E65: How to Be Marketed w/ Mike Baker

How do you know if a marketing agency is right for you? According to Mike Baker, an expert who spent decades working for brands including Coca Cola and Huggies, you don’t have to be a master marketer to understand when advertising isn’t working. This week, Mike joins Jason to talk about avoiding bad-faith agencies, understanding and tracking your ad spend, and what you should expect from your marketing team. Highlights include:

  • Anheuser-Busch is still trying to shake off the aftereffects of a disastrous Bud Light campaign. According to Mike, this is what happens when company leadership doesn't pay attention.
  • Are you trying to fight logic with logic? At some point, the humanity behind your brand must become more important than the sum of its parts. Mike relates a story of Huggies carving out their own niche in the hearts of parents by creating powerful emotional appeal.
  • Mike’s Top 3 Takeaways for business leaders.
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