Monday Sep 25, 2023

E76: Fire Yourself First w/ Jeff Russell

Jeff Russell is a rule follower… but he always knew he never quite fit into the corporate ladder. So, when he was laid off, he traded the politics of corporate America for the frontier of entrepreneurship… and he hasn’t looked back.

Now, twenty years later, Jeff has founded several companies, become a best-selling author and an in-demand speaker, and helped thousands of other leaders start businesses. In this episode, mild-mannered maverick Jeff Russell tells Jason his story, from discovering that he wasn’t a very good employee to realizing he was a very effective leader, and what it’s all taught him:

  • Looking for easy advice you can start applying today? Jeff says follow the easy money: when you begin your business, try starting with the easiest available route, then specialize from there. This will help you get a sense of what possibilities (and expectations) come with working directly for clients.
  • Jeff didn’t do it alone. Nobody does. Jeff has consulted, trained, and studied with coaches of all kinds for decades. Who is helping you Soar Higher in your endeavors?
  • Just because you’re good at something doesn’t mean you should be doing it. When you run a business, sometimes you have to take off the specialist hat and be, as Jeff puts it, “the dumbest person in the room.” Lead on, and let the specialists inform your decisions.

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