Soar Higher With Jason Ballard

How do you know if a marketing agency is right for you? According to Mike Baker, an expert who spent decades working for brands including Coca Cola and Huggies, you don’t have to be a master marketer to understand when advertising isn’t working. This week, Mike joins Jason to talk about avoiding bad-faith agencies, understanding and tracking your ad spend, and what you should expect from your marketing team. Highlights include:Anheuser-Busch is still trying to shake off the aftereffects of a disastrous Bud Light campaign. According to Mike, this is what happens when company leadership doesn't pay attention.Are you trying to fight logic with logic? At some point, the humanity behind your brand must become more important than the sum of its parts. Mike relates a story of Huggies carving out their own niche in the hearts of parents by creating powerful emotional appeal.Mike’s Top 3 Takeaways for business leaders.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksWebsite: https://www.prstoreky.com/

If you are a leader who is constantly putting out fires, manually approving work, and personally involved in every aspect of your business... you're doing it wrong. If you disagree, take it up with Commander David Marquet, who managed to turn around the single worst crew in the navy by... not doing any of that.This week, Coach Jason flies solo to talk about employee engagement. We are diving into the book Turn The Ship Around! A True Story of Turning Followers Into Leaders by David Marquet. After being given command of a nuclear submarine, Marquet discovered that the crew were constantly waiting around for orders and were generally focused more on individual tasks than the shared goals of the group. Marquet revitalized his crew by empowering individuals, clearly communicating his intent, and trusting his men to be experts in their fields.We are excited to share with you not only how Marquet pulled it off, but the universal leadership principles behind his example. We hope you enjoy!Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comBook LinksLeadership – Get the Intent (Submariner Orders – David Marquet – Short Cartoon version)https://www.youtube.com/watch?v=OqmdLcyES_QCommander’s Intent – David Marquet (Speaking at Army Staff Collegehttps://www.youtube.com/watch?v=e754hUwPTaICheck out the book on Amazon: https://www.amazon.com/Turn-Ship-Around-Turning-Followers/dp/B08V4TFFCK/ref=sr_1_1?hvadid=241904153229&hvdev=c&hvlocphy=9016859&hvnetw=g&hvqmt=e&hvrand=5800896380001197423&hvtargid=kwd-309080612304&hydadcr=22597_10348412&keywords=turn+the+ship+around+l+david+marquet&qid=1686771968&sr=8-1

Dr. Peter Swanz hates the term “side effects.” If a medication affects you negatively, he sees it as an “adverse effect.” It should not be medically acceptable to simply trade one ailment for another, but it is. This week, we tackle a different aspect of professional development: your health. Today’s guest, Dr. Peter Swanz, is a naturopathic doctor who specializes in reducing people’s dependence on prescription medications. In this episode, he joins Coach Jason to talk about what we are getting wrong about personal health. From there, Dr. Swanz gives us a few steps we can take to better advocate for ourselves both at the doctor’s office and at home. Topics include:Dr. Swanz explains the financial motivation behind the current state of prescription drugs in America.Coach Jason shares a story about how overprescription hurt his family.Dr. Swanz gives 3 easy recommendations to start living a healthier life today.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksWebsite: Vitalforcenaturopathy.com

When Dave Wolcott advises his clients to invest in themselves, he is not speaking figuratively.As the founder and CEO of Pantheon Investments, Dave helps people utilize the same wealth-building tools that the wealthy employ to expand and secure their fortunes. Dave evangelises the idea of holistic wealth: being wealthy also means being healthy and happy. Today, he shares his perspective with Jason as the two dive into the oft-misunderstood world of investing. Highlights include:Dave lays out his 5-phase approach to wealth creation.We explore the idea of finding your Massive Transformational Purpose (MTP) and how it can help you win.We identify some specific steps you can take today to grow and secure your wealth.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksLearn more about Dave's work: https://pantheoninvest.com/Check out some free tools on Dave's website: pantheoninvest.com/wealth-strategyPlease consider donating to help critically-wounded veterans: thefund.org

"What is ordinary to you is amazing to others." According to Interview Valet founder & CEO Tom Schwab, this is the true value of podcast-based marketing: your potential customers get to see you in action, sharing your knowledge, and, if you’re doing it correctly, establishing credibility.This week, Tom joins Jason for a discussion about podcasting as marketing, and why many digital marketing strategies just won’t work for everyone. Littering social media with ads will not always draw in the people you want to work with, but delivering the right message the right way can earn you a lifetime of business. Highlights include:-"Big fish don’t swim through funnels and whales don’t click.” - do your ideal clients really have time to go through your sales funnel? If the answer is no, it’s time to change it.-Old tricks, new tech: You don’t need to throw away your bag of tricks, but you do need to use modern tools. Tom offers some advice for those looking to bridge the gap.-As with everything, it is critical you start your podcast - or, your journey as a regular podcast guest - by asking yourself what you ultimately want to achieve. As Simon Sinek says, start with why.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksLearn more about Interview Valet: https://interviewvalet.com/Facebook: https://www.facebook.com/InterviewValet/LinkedIn: https://www.linkedin.com/company/interview-valet/Twitter: https://twitter.com/interviewvalet?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorYouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8AConnect with Tom on LinkedIn: https://www.linkedin.com/in/iamtomschwab/

It’s time to eat faces. Figuratively speaking.This week, Coach Jason is joined by fellow business coach and podcaster Jason Tracey, founder of Roar Consulting and host of the Coffee and Grit podcast. Jason Tracey helps leaders find the confidence they need to sell effectively and ethically, and helps create systems around those leaders’ strengths. After being saddled with bad sales advice early in his career, Jason quickly discovered that his natural skill as a listener trumped any flashy sales tactic. From there, he would later found Roar Consulting with his wife, Gracie, and begin Coffee and Grit, a podcast about the entrepreneurs who hustle every day to build businesses. Together, both Jasons tackle some of the biggest questions around sales, including:Is there a “prototype” for a good salesperson?How can you turn authenticity into your secret weapon?How do you know if you really need a coach?Why is your perspective so important to your sales success? Jason Tracey shares his “eat faces” mentality.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksLearn more about Jason's work!Website: https://www.roar.consultingFacebook: https://www.facebook.com/jtroarconsultInsta: https://www.instagram.com/roarconsultinginc/Tik Tok: tiktok.com/@coffeeandgritpodcastLinkedIn: https://www.linkedin.com/in/jason-tracey?trk=org-employeesEmail: jasontracey@roar.consultingPhone: (810) 522-8931

You would be hard-pressed to find someone who does not want some form of passive income. Between the death of pensions and an increasingly volatile economy, “mailbox money” is hard to come by, according to wealth strategist Stephanie Walter. An entrepreneur and podcaster, Stephanie dedicates her time to educating people on how to leverage their wealth to generate passive income. Today, she joins Coach Jason to offer her advice on how to make your money work for you. Topics covered include:How do the 1% invest their wealth? According to Stephanie, it’s a bit more straightforward than many think.Even if you start late, comfortable retirement is possible. Stephanie and Jason explore the mindset that is critical to making successful investments.Stephanie gives three easy tips to get started today!Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksCheck out Stephanie's free book & learn more about her work: erbewealth.com

At the root of every business problem, there is a lack of visibility. Jon Thompson discovered this when he first started Blue Margin in 2011. Ever since, he has been helping businesses collect, organize, and interpret vital data. Jon joins Coach Jason today because way, way too many businesses do not track their numbers. If there is anything stopping you from measuring your data, there won’t be by the time this episode is over. Jason and Jon roll up their sleeves and dig into:Get organized or die - Jason lays out how reactionary and chaotic life WILL be when details aren’t prioritized.How much time do you spend putting out fires? Looking at the data can not only tell you that answer, but can also generate the information you need to prevent those fires in the future.Intuition and data are meant to be used together - marry your instincts to the kinds of tools that will make your business better.If you are NOT yet keeping score, Jon offers his insight on some easy ways to start.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksLearn more about Jon's work: https://www.bluemargin.com/

If you could change your life with one phone call, would you do it? Tennis pro James Cluskey made one such call, a call so important that it made a pro athlete feel like an imposter… and wound up becoming Richard Branson’s tennis coach.This week, the multitalented James joins Coach Jason to talk about the humanity, the education, and the perspective that is needed to perform at a high level. No matter who you are, you DO have an important gift to share with the world. How James discovered his own gift, and how he's now helping others do the same, is the focus of this very special episode. We hope you enjoy! Key takeaways include:James talks about growing as a businessman during his time as a tennis pro. With such a demanding career, James lays out how he found time for professional development in the middle of it all.The million-dollar mistake that gave Jason a better perspective on leadership.Is interactivity the thing missing from traditional academics? We talk about the importance of engaging in learning new skills.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksCheck out James' classes: givelearn.netLinkedIn: https://www.linkedin.com/in/james-cluskey-5bb8376a/?originalSubdomain=ie

As a leader, can you handle managing during a crisis? Today’s guest has successfully handled more crises than we care to count. In this episode, Air Force veteran, business coach, and keynote speaker Shawn Dawley joins Coach Jason to talk about the many faces of crisis leadership. From having the empathy necessary to connect with your team, to setting a positive example in a dire situation, every piece matters. Some highlights include:Shawn names the ONE thing every leader must do during a crisis.Jason shares a harrowing story about having to lead while under fire during his time with the Air Force.Shawn and Jason define what a crisis actually is: how do you know you are in one, and what should you do differently because of it?...and much more. As always, thank you for listening.Show Links/ Social LinksLinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/ LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballardSoar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_AWebsite: www.soarhighercoaching.comGuest LinksShawn's website: https://www.shawnmdawley.com/Check out the Relational Leadership Podcast: https://podcasts.apple.com/us/podcast/relational-leadership/id1685208662YouTube: https://www.youtube.com/@shawnmdawleyTwitter: https://twitter.com/shawnmdawley1Facebook: https://www.facebook.com/shawndawleyleadershiplessons/Instagram: https://www.instagram.com/shawnmdawley/LinkedIn: https://www.linkedin.com/in/shawnmdawley/